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Case study — S/01
Hook-first cutting
Opens on the strongest beat and never lets go. Tight cuts, kinetic captions and sound design tuned to survive the swipe — the first second earns the next ten.
100M+ views delivered across short-form and long-form. Every cut serves retention — nothing decorative, everything intentional.
Scroll through — 8 selected edits
Vertical edits built to survive the swipe. Hook first, retention always.
Opens on the strongest beat and never lets go. Tight cuts, kinetic captions and sound design tuned to survive the swipe — the first second earns the next ten.
Cut to the cadence of the voice and the music. Every transition lands on a beat, keeping the energy high without ever feeling chaotic.
Motion graphics and b-roll layered to carry the story visually — the edit explains as much as the script does.
SFX, risers and silence used deliberately. The audio track does half the retention work — most viewers just feel it.
Story-led edits engineered for watch time. Open loops, payoffs, pacing waves.
Long-form built like a story arc — open loops, payoffs and pacing shifts that hold attention well past the intro.
Clean, authoritative cutting — considered b-roll, restrained graphics and colour that supports the story instead of shouting over it.
High-tempo long-form — the challenge is keeping intensity for the full runtime without exhausting the viewer. Pacing waves solve it.
Every scene earns its place. Ruthless trimming, intentional music cues and a structure that makes the ending feel inevitable.
It was a really great experience…Philip O'Flynn — Co-Founder, AdPunch.co
Watch Philip's full testimonial